Introduction
Email marketing is a crucial aspect of any successful online business strategy.
Implementing a sound email marketing strategy will help you reach out to your customers and build a loyal audience.
With the email marketing tools on this list, you will be able to send personalized broadcasts to your subscribers and inform them about new products, promotions, and business updates.
When it comes to making money online, the most important part of the process is building topical authority and a loyal fanbase.
And sending out newsletters and broadcasts is the best way to achieve it.
Finding the best email marketing tool for your online business might be everything you need to close your first sale or take your online business to the next level.
So, want to know what the best email marketing tools for bloggers are?
Let’s dive in!
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How email marketing tools can help your business
Before we dive deep into this list of email marketing platforms, let’s make a quick recap about how these tools can help your online business.
Email marketing will be beneficial to your business in numerous ways.
Firstly, it will allow you to reach a wider audience and build a strong relationship with your customers.
With the help of these tools, you will be able to create personalized and targeted email campaigns that will resonate with your audience.
Secondly, email marketing tools provide valuable insights into your email campaigns, allowing you to track open rates, click-through rates, and conversion rates.
Using this data will help you optimize your campaigns and improve your overall marketing strategy to focus on what really works for your business.
Lastly, these tools can save you time and effort by automating your email campaigns, allowing you to focus on other important aspects of your business.
Related read: How to Build an Email List That Will Skyrocket Your Online Business
10 Top Email Marketing Tools
1. ConvertKit
ConvertKit is an email marketing tool that is specifically designed for bloggers, podcasters, and other content creators.
It offers a range of features that make it easy to create and send targeted emails to your audience.
With ConvertKit, you can create custom opt-in forms, segment your email list based on subscriber behavior, and automate your email campaigns.
The platform also offers detailed analytics and reporting, so you can track the success of your email marketing efforts and make data-driven decisions about how to improve them.
The templates offered by the platform are quite limited. However, you can upload your own templates in just a few clicks.
Don’t know how to code?
No worries, tools like beefree.io will allow you to create gorgeous landing pages and email templates using a drag-and-drop tool.
You will then be able to export the HTML code of your template and import it on Convertkit in just a few clicks.
Creating gorgeous email templates and landing pages has never been so easy!
Plus, Convertkit is free for new creators with less than 300 subscribers!
Check out plans and pricing here.
Related read: How to Create and Sell Digital Products That Generate Passive Income
2. Constant Contact
Constant Contact is a popular email marketing tool that offers a wide range of features to help businesses create and manage effective email campaigns.
With its user-friendly interface, users can easily create professional-looking emails, automate their campaigns, and track their results.
Constant Contact also provides a variety of templates and customizable designs to help businesses create visually appealing emails that resonate with their audience.
Additionally, the tool offers list management features, allowing users to segment their email lists and send targeted messages to specific groups of subscribers.
Nothing new under the sun.
However, Constant Contact is one of the cheapest platforms on this list, making it one of the most popular as well.
Subscription plans are available here.
3. AWeber
AWeber offers a large range of features to help businesses grow their email lists and engage with their subscribers.
With AWeber, you can easily create email templates using their drag-and-drop builder, automate your email campaigns with their powerful automation tools, and track your email performance with detailed analytics.
AWeber also offers integrations with popular platforms like WordPress, Shopify, and PayPal, making it easy to connect with your audience wherever they are.
Plus, their customer support team is available 24/7 to help you with any questions or issues you may have.
Overall, AWeber is a great choice for businesses of all sizes looking to take their email marketing to the next level.
AWeber also offers a free plan for creators with less than 500 subscribers. However, this plan does not include segmentation and advanced analytics.
As already discussed, these functionalities are key to ensuring you conduct effective marketing campaigns.
This is definitely something to consider when choosing your plan.
Plans and pricing are available here.
4. GetResponse
GetResponse is a comprehensive email marketing tool that offers a range of features to help businesses create and manage effective email campaigns.
It also offers a drag-and-drop email editor, just like AWeber. Using this email editor will help you create professional-looking emails without any coding skills.
GetResponse also offers advanced automation features, including autoresponders, segmentation, and A/B testing, to help businesses target their audience with personalized messages.
Additionally, the platform provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns and make data-driven decisions.
GetResponse offers a free plan up to 500 contacts and 3 other plans: Email Marketing, Marketing automation, and eCommerce Marketing.
The different plans and pricing can be compared here.
5. Campaign Monitor
Campaign Monitor is a popular email marketing tool that offers a user-friendly interface and a wide range of features.
With Campaign Monitor, you can create and send personalized emails, automate your email campaigns, and track your email performance.
The tool also provides advanced segmentation options, allowing you to target specific groups of subscribers with tailored messages.
Additionally, Campaign Monitor offers integrations with popular e-commerce platforms, such as Shopify and Magento, making it a great choice for online businesses looking to boost their sales through email marketing.
However, Campaign Monitor is one of the most expensive platforms on this list. This is definitely something to consider if you are on a budget.
Pricing and plans can be reviewed here.
6. Mailchimp
Mailchimp is one of the most popular email marketing tools available today.
It offers a user-friendly interface that makes it easy for businesses to create and send professional-looking emails to their subscribers.
With Mailchimp, you can create custom email templates, segment your audience, and track your email campaign’s performance.
It also offers a range of automation features that allow you to send targeted emails based on subscriber behavior, such as abandoned cart reminders or welcome emails.
Overall, Mailchimp is an excellent choice for businesses looking for a reliable and easy-to-use email marketing tool.
However, you should note that prices increase very quickly based on the number of email subscribers.
Prices and plans can be reviewed here.
7. Drip
Drip is a powerful email marketing tool that is designed for e-commerce businesses.
It offers a range of features that allow you to create targeted and personalized email campaigns that can help you increase your sales and revenue.
This solution is ideal for eCommerce websites.
With Drip, you can segment your email list based on various criteria, such as purchase history, browsing behavior, and more.
You can also create automated workflows that send targeted emails based on specific triggers, such as abandoned carts or product recommendations.
Additionally, Drip offers a range of integrations with popular e-commerce platforms, such as Shopify and WooCommerce, making it easy to sync your data and automate your marketing efforts.
Overall, Drip is a great choice for e-commerce businesses that want to take their email marketing to the next level.
Drip’s plans might seem a bit expensive at first sight.
However, there are no hidden fees or charges. Prices are based on your email list size and send volume.
So there’s no need to pay extra to unlock additional features, unlike most of the platforms on this list.
8. ActiveCampaign
ActiveCampaign is an email marketing tool that offers an intuitive drag-and-drop interface.
Users can easily create and send targeted emails, set up automated workflows, and track the performance of their campaigns.
ActiveCampaign also offers advanced segmentation and personalization options, allowing businesses to tailor their messages to specific audiences.
Additionally, the tool integrates with a variety of third-party apps, including Salesforce, Shopify, and WordPress, making it a versatile choice for businesses of all sizes.
The platform does not offer a free plan. So if you are just starting out, there are probably better alternatives for you on this list.
However, if your online business is already established and growing, you might benefit from their advanced functionalities.
Should it be your case, you can check pricing and plans here.
9. Brevo (ex Sendinblue)
Brevo is a comprehensive email marketing tool that offers a range of features to help businesses create and send effective email campaigns.
With Brevo, users can create email templates using a drag-and-drop editor, automate email campaigns, and track the performance of their campaigns with detailed analytics.
The platform also offers advanced segmentation options, allowing businesses to target specific groups of subscribers with personalized content.
Additionally, the platform offers SMS marketing capabilities, making it a versatile tool for businesses looking to reach their audience through multiple channels.
Pricing and plans can be reviewed here.
10. HubSpot
HubSpot is a great marketing platform that offers a range of tools for email marketing, lead generation, social media management, and more.
With its email marketing tool, users can create and send personalized emails, track their performance, and automate their campaigns.
The platform also provides advanced analytics and reporting features that allow users to measure the success of their email marketing efforts and make data-driven decisions.
Additionally, the platform integrates with other HubSpot tools, such as CRM and sales software, to provide a seamless experience for businesses looking to streamline their marketing and sales processes.
While HubSpot may be more expensive than some other email marketing tools on the market, its robust features and all-in-one approach make it a popular choice for businesses of all sizes.
Features to Consider when choosing your email marketing platform
1. Email templates
Email templates are an essential component to ensure you can personalize your emails and align them with your branding.
Using a template will allow you to create a professional-looking email quickly and easily, without the need for coding skills.
Carefully crafting your email templates will help you ensure your emails are visually appealing, easy to read, and on-brand.
Many email marketing tools offer a wide range of pre-designed templates that you can customize to suit your needs.
However, I highly recommend creating your own template to make sure it fits your unique business voice.
So the ability to import your own templates is an important one to consider.
Whatever platform you use, investing time and effort into creating high-quality email templates will pay off in the long run by helping you build stronger relationships with your subscribers and drive traffic to your website.
2. Automation
Automation is a crucial feature in email marketing tools that will save you a lot of time.
With automation, you can create a sequence of emails to be sent automatically based on triggers such as a subscriber’s behavior or a specific date.
This feature can help you nurture leads, welcome new subscribers, and even re-engage inactive ones.
Some email marketing tools offer advanced automation features such as dynamic content and segmentation, which allow you to personalize your emails and target specific groups of subscribers.
This is the case with Convertkit, for instance.
When choosing an email marketing tool, make sure to consider its automation capabilities and how they can benefit your online business.
You might think you don’t need automation at this stage of your online business. However, you will need it in the future as your business grows.
Choosing an email marketing tool offering automation from the start will save you the hassle of switching platforms.
3. Segmentation
Segmentation is another crucial aspect of email marketing, as it allows you to target specific groups of subscribers with tailored content.
When using segmentation, you can divide your email list based on various factors such as demographics, behavior, and interests.
You can, for instance, target subscribers who clicked a link in your last email or automatically create a list of customers as soon as they purchase one of your products.
This will enable you to send personalized messages that resonate with your audience, leading to higher engagement rates and conversions.
Some of the best email marketing tools for segmentation include Mailchimp, Convertkit, and Campaign Monitor.
By leveraging segmentation, you will improve the effectiveness of your email marketing campaigns and drive better results.
4. Analytics
Analytics is also an essential feature of any email marketing tool.
It allows you to track the performance of your email campaigns and understand how your subscribers are engaging with your content.
With analytics, you can measure open rates, click-through rates, conversion rates, and other key metrics to optimize your campaigns for better results.
Many email marketing tools offer advanced analytics features which will help you create more targeted and effective campaigns.
When choosing your email marketing platform, make sure analytics are available on the plan you are about to choose.
By using analytics, you will gain valuable insights into your audience and focus your time and energy on what gives you the best results.
5. Integrations
Integrations are an important aspect to consider when choosing an email marketing tool for your online business.
The ability to integrate with other platforms, such as Sendowl, Shopify, Squarespace, and social media platforms, will streamline your marketing efforts and provide a more cohesive customer experience.
Look for email marketing tools that offer integrations with popular platforms, especially platforms already used by your competition.
Even if you do not consider using these platforms at this time, you might in the future.
Using a marketing tool that offers you all these integrations will save you a lot of time in the future if you decide to branch out on another platform.
6. Customer support
When it comes to email marketing, having reliable customer support is crucial.
Look for email marketing tools that offer various support channels such as email, phone, and live chat.
Some tools even provide a dedicated account manager to assist you with any issues or questions you may have.
Additionally, check if the tool has a comprehensive knowledge base or community forum where you can find answers to common questions.
Good customer support can make all the difference in ensuring your email marketing campaigns run smoothly.
This is definitely not something to neglect, especially if you are just getting started and haven’t figured things out yet.
Final Thoughts
Choosing the right email marketing tool for your business is the first step to establishing a successful email marketing strategy.
However, to make the most of your email marketing campaigns, it’s important to have a clear understanding of your target audience and their preferences.
This can be achieved by analyzing email open rates, conversion rates, and conversions.
This is key to segmenting your email list based on demographics, behavior, and interests and delivering personalized content that resonates with your subscribers.
Finally, It’s also crucial to optimize your email design and subject lines to increase open rates and engagement.
Now that you have a better understanding of the best email marketing tools for your online business, it’s time to take action and study the different alternatives available.
Whether you choose to use a free or paid tool, make sure to take advantage of all the features available to you.
From creating engaging email campaigns to tracking your results, these tools will help you take your business to the next level!